Privacy Policy

Last updated: 14/11/2025

This Privacy Policy explains how WaContacts ("WaContacts", "we", "us") collects, uses, discloses and protects personal information when you use our platform and services, including WhatsApp Business Platform integrations.

1. Introduction

Welcome to WaContacts. Our platform enables businesses to create listings, connect WhatsApp numbers via the WhatsApp Business Platform (Meta), run promotions and view analytics. This Policy applies to both Business Users (companies and their representatives) and End Users (people who contact businesses using WaContacts).

2. Definitions

• Account: a unique account created for a Business User to access our Service.
• Business User: an individual or company using the Platform to operate a business listing and/or connect a WhatsApp number.
• End User: a visitor, customer or consumer who contacts a Business User through the Platform.
• Personal Data: any information relating to an identified or identifiable natural person.
• Usage Data: data generated by the use of the Service (e.g., IP address, timestamps, pages visited).

3. What We Collect

We collect the following categories of information:

• Account & Business Information: business name, contact person name, business email, business phone number, business address, listing details and other registration data.
• Messaging & Chat Metadata: when you connect a WhatsApp number via the WhatsApp Business Platform, we may store metadata such as message IDs, timestamps, sender and receiver phone numbers, message status and response times. We do not access or store message content unless you expressly authorize us to do so.
• End User Contact Information: phone numbers or contact details shared by End Users when they message Business Users (as part of normal platform usage).
• Payment & Transaction Data: billing name, payment method details and transaction records when you purchase WaPoints or paid services (payment processors may hold additional data).
• Device & Usage Data: IP addresses, browser type, pages visited, referral source and analytics data.
• Cookies & Tracking: session cookies, persistent cookies, analytics tags and marketing pixels (see section 9).

4. How We Use Your Information

We use Personal Data for the following purposes:

• To operate, maintain and provide our Platform and features, including business listings, promotion management and WhatsApp integration.
• To enable messaging via the WhatsApp Business Platform and provide analytics (chat counts, response times, campaign performance).
• To process payments, manage credits (WaPoints) and billing.
• To provide customer support, security notices and account-related communications.
• To personalize and improve the Service, perform analytics and A/B testing.
• To comply with legal obligations, prevent fraud, and enforce our Terms of Service.

5. Legal Basis & Consent

By registering and using the Service you consent to the processing described in this Policy. For Business Users in Nigeria, we process Personal Data in accordance with the Nigeria Data Protection Regulation (NDPR). If you are located in another jurisdiction you may have additional rights under local law (for example EU GDPR or CCPA).

6. Sharing & Disclosure

We do not sell Personal Data. We may share information only in the following circumstances:

• Service Providers: third parties who provide hosting, payment processing, analytics, email delivery and other services (each bound by confidentiality obligations).
• Meta / WhatsApp: when a Business User connects a WhatsApp number, relevant data is processed by Meta's WhatsApp Business Platform infrastructure. Your use of WhatsApp services is also subject to Meta's terms and policies.
• Business Transfers: if WaContacts is involved in a merger, acquisition or sale of assets, user data may be transferred as part of the transaction.
• Legal & Safety: to comply with legal obligations, respond to lawful requests, protect rights, safety and property.

International Transfers: Data may be processed or stored in countries outside Nigeria (for example, Meta-hosted infrastructure or cloud hosting providers). We apply reasonable safeguards where required by law.

International Transfers: Data may be stored or processed outside Nigeria.

7. Data Retention

We retain Personal Data only as long as necessary to fulfill the purposes described in this Policy or as required by law. Typical retention periods:

• Account & listing data: while the Account is active and for up to 12 MONTHS months after deactivation.
• Messaging metadata and analytics: retained for up to 12 months months after inactivity, then anonymized or deleted.
• Payment & transaction records: retained for the legally required period (for example tax and audit purposes).

8. Your Rights

You may have rights to access, correct, delete or object to the processing of your Personal Data. To exercise these rights or ask questions, contact us at support@wacontacts.com.

9. Cookies & Tracking

We use cookies and similar technologies for functionality, analytics and marketing. Typical categories:

• Essential cookies: required for core functionality and security.
• Preference cookies: remember user settings and preferences.
• Analytics cookies: measure usage and performance (e.g., Google Analytics).
• Marketing cookies: used for advertising and retargeting.

You can manage cookie preferences through your browser settings. Disabling some cookies may impact the Service experience.

10. Children’s Privacy

Our Service is not directed to children under 18. We do not knowingly collect Personal Data from minors without parental consent. If you believe we have collected data from a minor, contact us and we will delete it.

11. Security

We implement reasonable administrative, technical and physical safeguards to protect Personal Data (for example encryption, access controls and periodic audits). However, no method of transmission or storage is completely secure and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Policy from time to time. We will post the updated Policy on this page with a revised "Last updated" date. For material changes, we will provide notice by email to Business Users or a prominent notice on the Site.

13. Contact Information

4 WaContacts Marketplace
Registered Address: Lagos, Nigeria
Email: support@wacontacts.com
Website: wacontacts.com